Scaling Businesses

Reopening business post coronavirus

by Daniel Medlen

Aug 2, 2020

Reopening your business will really depend on a variety of factors. There is no one size fits all approach to this. Your local rules will play a significant role. Also the actual impact of the coronavirus in your area will influence your ability to reopen. And the willingness of your customers to head out and into stores and businesses again will need to be considered.

At Aspreys, we love helping small businesses reach their potential. We specialise in accounting, HR, marketing and more and we always support our clients with a helping hand. And a team to bounce your ideas off! To get your going, there are several factors that should go into your post-coronavirus planning:

Flex-work creativity

As you were thinking about reopening your business, you probably implemented a few flexible work options already. We will probably still be Zooming and texting and working from home in some ways for quite some time.

However, your team will need you to remain flexible and creative about their work needs. Split-shifts, remote work and all the rest will remain necessary even after you re-open. With children at home and additional life challenges, employees will expect and require you to be flexible.

Safety and cleanliness

This should be most important because it is and will be No. 1 in the minds of everyone surrounding your business – your employees and customers alike.

Social distancing rules will be the norm for the foreseeable future. That means that the number of people allowed into your place of business will likely be limited. It also means that the way you have your business physically set up may need to change. Desks, displays, work spaces and more may all have to be re-thought.

Having hand sanitizer and soap on hand, taking extra care in shared spaces, and cleaning regularly and conspicuously are all going to need to be done continually.

The market

The world has definitely changed. What your customers may want from you going forward will likely look different than what they wanted from you before the pandemic.

Why not take a leap of faith and go where the new momentum takes you? After all, you’ve got nothing to lose.

A particular product isn’t selling anymore? Try developing another. Your tried-and-true marketing strategy has stalled? Drop it. That great webpage isn’t getting any page-views? Rethink how your website was set up in the first place and come up with innovative new thoughts. Consumer behaviour has dramatically changed and this is an opportunity for you to leverage this.

No one said entrepreneurship or having a small to medium sized business would be easy, and it’s not. But you can do it. Standing still is not an option going forward so lets rethink where we are and look at the possibilities for a successful future.

Here at Aspreys, we are open for business as usual, whether it be via a Zoom call or answering social media forums. We are all about embracing technology and innovation to drive growth. We are supporting our clients to build and grow using the ideas, energy and skills they already have at their disposal.

Innovation is taking two things that exist and putting them together in a new way.