Know Your Market
Moda, which specialises in rattan garden furniture, saw online revenues rise 177% in April. This is compared with the same month last year, with £1.3m spent over the Easter weekend alone! They attributed this to good weather, a recent website upgrade – and garden lovers “keen to ease the pain of the enforced restrictions”.
With its headquarters in Eastlands, Moda said it has seen “significant online growth”. Over the past six years, Moda implemented an eCommerce website and promoted it with a comprehensive digital marketing strategy. Which is now paying off handsomely.
Scottish firm Kabloom, which sells wildflower “seedboms”, says it has seen its sales soar tenfold since the end of March. Its starch-based, compostable, hand-grenade shaped plantable containers are full of compost and seeds. Recognising that consumers would want to garden more, they leapt at the opportunity and reinvented their product offering.