Strategic Marketing Plans

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Brand Development

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of your strategic marketing

Our strategic marketing plans are focused around three core pillars: defining and setting objectives, creating achievable plans and delivering measurable results. We will provide you with a strategic marketing plan that is bespoke to your business.

The approach we take to building a marketing strategy starts with a discovery session whereby we aim to understand your business inside and out, looking at the overall objectives for your business. From here we are then able to go through the following three pillars:

Objectives

Creating marketing objectives provides you with focus to your vision and ensures the marketing activities you go on to execute can be clearly measured. We create marketing objectives for our clients that are SMART and link to the overall objectives of the business.

Our aim is to create marketing objectives that:

  • Ensure alignment between marketing and the overall vision of the business.
  • Create a focus for marketing activities and effort, enabling a clear allocation of resource.
  • Provide a clear measure of success.

 

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Plans

Based on the objectives we create and agree on, the next stage in the process is to create the marketing plan. Our marketing plans are a strategic roadmap for your business that help you to organise, execute and track your marketing strategy. The marketing plan we will put together will be bespoke to you and your business and will differ depending on your requirements. The various types of plans include:

  • Time based : quarterly / annual plans
  • Activity based: paid / organic
  • Content focused
  • New product launches

 

 

Results

For us, obtaining and understanding the results of your marketing efforts is imperative. We will outline and create a clear KPI dashboard that helps you understand what measurements you need to look at, why they are important for you and what results you need to achieve for success. We know that it’s important for our clients to really understand why they need followers on social media, what conversions they need from their website, for example.

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What our clients say

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    Frequently asked questions

    Interim CMOs can fill a number of roles in the company, all of which contribute to the improvement of the company’s marketing approach.

    Our interim CMOs will first consider the company’s current marketing approach. They point out the strengths and weaknesses of the company’s current branding and strategies in place.

    This is made easier from their position as an outsider in the company.They don’t have the same history with the company, which sometimes stunts the creativity of the marketing strategies that can be implemented.

    Interim CMOs understand marketing and the current state of the market. They bring this knowledge, along with other abilities, to help you get quick results often at a lower cost than a full-time CMO.

    Interim CMOs, like full-time CMOs, can see who the target buyer is and adjust a campaign to reach them.

    They’re able to look at your company and its mission and service or product, and then adjust the best marketing tactics to fit the brand perfectly.

    All companies are different. Aspreys works with our clients virtually with periodic in-person visits. Our clients seek growth and the right company to lead them on a journey towards predictable lead generation.

    If we had to sum it up, Aspreys treats interim CMO as a consulting service. Let’s see what works for you and your business.

    It can get difficult to think of something new when you’ve been doing the same thing for a long time.

    An interim CMO comes in with a fresh pair of eyes that can point out quickly and without emotional attachment holding them back, what’s working and what isn’t for your company’s marketing approach.

    Then they get to work coming up with the improvements you can makeand how to implement them.

    Two reasons: experience and money. You want the best possible people in every role – hiring an interim CMO means you can get a lot more expertise for your budget than hiring a full-time team member.

    If you need to scale up, you can get an interim CMO for a fraction of the usual cost. You can get things moving, improve operations, and be in a much better position to understand exactly what you do and don’t want in a full-time team member once you are ready to hire.

    An interim CMO should work with you to drive new strategies and innovation in your business.

    This could include:

    • making your interactions more human
    • driving a new technology strategy
    • fostering customer engagement across the entire customer life cycle
    • finding new sources of revenue growth through traditional channels
    • building an ecosystem of the right partners and/or agencies

    Chat to Aspreys about how we can assist you with our interim CMOs.